For TNO, CF Report translated the organisation’s new brand identity into a clear, consistent and future-proof annual report. We helped integrate ESG more strongly into the report’s storyline, structured around Our People, Our Living Environment and Finance. By creating clearer anchors, improving the overall structure and enhancing data visualisations, we made the report more accessible, connected and strategically aligned. Through copywriting, consultancy and design, we supported TNO in building a reporting approach that better reflects its role, impact and ambitions.