Avantium aimed to take its integrated reporting to a next level by making it more visually engaging, balanced and future-ready. CF Report supported this step forward with an improved design and by optimising the report structure, using the CSRD framework as a recognisable reference point for financial stakeholders. We also brought Avantium’s business and ESG strategies together in one cohesive strategy model, integrating key business drivers such as commercialisation and licensing with its sustainability pillars. A clear value chain visual helped translate Avantium’s complex operations into an accessible story about Avantium’s journey towards a circular bioeconomy.